Increasing the awareness and occupancy of the Boterdiep garage, the Groningen Municipality's newest parking garage.
Oh, come take a look... Thanks to the holidays, the month of December is traditionally a shopping month. And since December is already expensive enough, the Boterdiep parking garage with a reduced parking charge of 1 euro a day is the ideal starting point for anyone doing their Christmas shopping. Increasing awareness and creating atmosphere. Employing mass-media tools such as advertisements, radio commercials and billboards for increasing awareness of the parking garage.
A 1,430 percent rise in occupancy during the campaign month. After it ended, a permanent increase of short-term parkers, and a rise in the number of company subscriptions.
The campaign has been nominated for a SAN Accent and a NIMA Award.